📌Big companies can afford to build and manage their own payout platform.
But guess what?
They don’t.
Companies like GoDaddy, Twitter, and Twitch all choose to use global payout platforms like Tipalti, Nium, and MassPay for their programs.
Why?
Let’s take Twitch, for example.
➡️With 1.2 million affiliates (and counting) worldwide, they have a lot of people they need to pay every month.
➡️They need to accommodate payouts in different currencies and ensure their payout methods are accessible to all affiliates.
➡️That means a lot of negotiating with vendors and ensuring that each payout is seamless.
Twitch has the resources to do this.
But instead, they decided to invest the time, money, and manpower into:
📈Growing their audience from 55 million to 140 million in just 7 years
⚙️Developing new features for both creators and users
💰Bringing in more revenue, making $2.6 billion in 2021
And I’d say they made the right call.
Unless you’re in the business of payouts (and very few people are), going with a global payout platform is ultimately easier and better for long-term growth.
Want to focus on expanding your business? Get in touch and I’ll be happy to chat about how MassPay can make your payout problems history.