What’s one country you need to have your sights on to grow your global business?
Indonesia.
Even though two-thirds of the population is unbanked and only half has internet access, Indonesia had a GDP of $1.19 trillion USD.
And is set to grow by over 5% in 2023 📈
So here’s what you need to know to take advantage of this market 👇
➡️Indonesia is leading the region in digital wallet adoption. Over 50% of people have made digital payments, with 130 million users expected to be added over the next 3 years.
➡️Cash remains a popular option, being used in 51% of POS transactions in 2021. This is especially true for regional or remote areas with less internet use.
This means that if you do payments or payouts in this region, you’re going to want to focus on providing as many options as possible to cater to differing preferences.